Carbon fiber continues to transform the bicycle industry due to its unique qualities; it’s incredibly light, strong, is easy to shape, and doesn’t “fatigue” the way traditional materials like steel and aluminum do. It’s made a big difference to the way manufacturers build frames, forks, and many other bike components, but the biggest difference by far is the changes it has brought to the way cycling wheels are made and how they perform.

Carbon rim being added to mold

This is because, across a bicycle, all things are not equal. When you pedal your bike, you are dealing with or overcoming certain forces of nature: inertia, aerodynamic drag, and rolling resistance (as well as gravity, if you’re riding uphill). There is an old saying amongst bike builders and aficionados – “A gram off the wheels is worth 2 grams off the frame.” They are referring to the rotating mass of the bike. In theory, if you can reduce the weight of the components that rotate, such as pedals, cranks, chainrings, and of course wheels, then you can significantly improve the performance of the rider with no extra effort on his or her behalf. It’s simple physics – reduce the rotating mass to ride faster.

At cyclingMOFOS we’re all about performance. We want you to be able to ride faster. We want you to be out there crushing your local bunch ride, dancing up the mountain climbs like an angel, and descending like Peter Sagan. If you rush out tomorrow and buy a $12,000 race bike you’ll probably see some pretty big improvements, but we think we can offer you a similar improvement at a fraction of the cost.

We aren't saying our wheels are cheap, but we are saying they are a better value investment in speed and staying power than any other bike component or accessory (except coffee). By swapping out your current aluminum or alloy wheels for carbon, you will ride faster and for longer as soon as you use them – they’re faster, lighter, stronger, more rigid, and more aerodynamic.

Want to know more? No problem, we have more helpful info about carbon wheels coming soon!

In the meantime, ride safe!

Your cyclingMOFOS team